How Industrial Marketing Works

In industrial marketing, as in all areas of marketing, the customer is at the center of everything. But with one small difference: our customer is a company that purchases a product or service for industrial purposes. Therefore, we cannot approach them in the same way, nor will the objectives be the same.

To begin with, relationships with customers, or rather companies, should be much longer. Within any strategy, we have to talk about the long term, where loyalty is crucial.

Because you don’t just want to sell, you want to build valuable, lasting relationships.

In the industrial sector, manufacturing and sales processes take longer than usual, so time is needed. Time is also needed for reflection and decision-making, as the investments involved are greater.

We create ecosystems for growth by connecting marketing and sales.

At Sheridan, we understand that B2B marketing must be omnichannel, so we connect all the pieces to help your company reach your potential customers wherever they are.

Industrial marketing objectives

The main objective of industrial marketing is to seek out contacts among potential customers who have the resources and are interested in our products or services. And thanks to the reach offered by the online world, we can make that initial approach in a simple way.

Currently, many industrial companies are unaware of all the benefits they can obtain thanks to digital tools.

 

Did you know that 90% of buyers have already made their purchase decision even before contacting the seller?

 

Has this ever happened to you? I’m sure it has. That’s because you’ve already done extensive research before this first contact.

This information is very valuable because it makes it clear that web positioning, advertising, and social media can be the perfect way to achieve differentiation in an industrial company.

Thanks to an industrial marketing strategy:

You will build relationships with potential customers.
You will develop connections.
You will add value.

Contact us if you want to learn more about the importance of industrial marketing for companies and start considering entrusting your company’s strategy to a specialized agency for:

  • Improve your positioning relative to your competitors
  • Adapt to change
  • Evolve
  • Increase your sales

Being here is the first step toward making this a reality.

SERVICES

Industrial Marketing and Communication for your Company

Digital Marketing for all sectors

B2B Digital Marketing Agency

Linkedin for your company

Industrial Web Design

B2B Digital Strategy

B2B Content

Account Based Marketing

Over 30 years providing innovative solutions and ideas

Together, we will identify, attract, and promote all these sales opportunities with potential customers.

¿How?

Localizing your brand and improving your competitive positioning in the new industrial market.

Boost your business
SERVICES

Industrial B2B marketing agency

We offer the latest innovations in marketing, technology, and consulting to successfully tackle your industrial marketing campaigns in the sector. Our methodology is based on auditing and data analysis to create effective marketing proposals that convert.

We offer the latest innovations in marketing, technology, and consulting to successfully tackle your industrial marketing campaigns in the sector. Our methodology is based on auditing and data analysis to create effective marketing proposals that convert.

We focus our efforts on companies with the greatest business potential and complex decisions.

Account-Based Marketing (ABM) Strategy

We create articles and resources that position industrial products in search engines and LLMs.

SEO positioning, SEO for AI, and technical content

We generate business opportunities through LinkedIn, Google, and specialized media.

Omnichannel digital ecosystem

We show real results to build trust with new customers.

Visual Success Stories

We connect marketing and sales with automated tracking and reporting processes.

Business Automation

We measure ROI and conversions to optimize advertising investment.

Performance Analytics

How do we work?

01.
The plan

We analyze your needs and objectives to develop a fully customized strategy planning.

02.
To work

We create the materials and contents to carry out the strategic plan action.

03.
Launching

It’s time for the premiere. The time has come to present our project to the world.

04.
Evaluation

We analyze the results and learn from them

CLIENTS

Some of our clients

Great results for great brands

    Laura Calvo

    Brand & Digital Manager

    “Sheridan’s end-to-end service helps us develop an omnichannel strategy and execute it across all online and offline channels. They are also the perfect partner for...

    Read more

    Inés Hidalgo Cisneros

    Marketing & Communications Director STIHL Spain

    The Sheridan team is the extension of our Marketing department. Ideas and strategies that help us achieve the commercial objectives we set ourselves year after...

    Carolina Aragón

    Head of Marketing & Communication

    At Valtria, we understand the importance of a solid digital marketing strategy focused on the B2B sector. Throughout the entire process, Sheridan has been a...

    Read more

    José Antonio Sanz de Barros

    Director of Corporate Development PWACS

    Sheridan Comunicación provides us with successful results in our Communication & PR. A senior, proactive, agile and efficient team that has known how to considerably...

    Read more

    Aurora Asensio

    Marketing and Communications Manager

    “The strategic external communications proposal presented to us by Sheridan perfectly met our requirements and needs as a mobility services company targeting a broad spectrum...

    Read more

Frequently asked questions

We want to be your industrial marketing agency.

Let’s talk about results

We will get back to you in less than 24 hours.