Reducing costs and improving progressivity
Programmatic buying automates the process of buying advertising space using algorithms, radically reducing the cost and progressively improving the quality of the contact made.
Advertising space is auctioned off to the highest bidder or awarded when a predetermined rate is reached. This happens so quickly that those viewing the downloaded page do not realize that the ads have been sold and placed especially for them. It is personalized based primarily on their online behavior, geolocation, etc.
But automation is not complete. You need the most skilled people to plan, analyze and optimize your investment in real time. At Sheridan, a programmatic buying agency, we strike the perfect balance between technological automation and intelligent human intervention; not everything is an algorithm.
The system learns until results are optimized and costs are radically reduced.
Why programmatic
As a programmatic buying agency, we offer you: cost reduction, identification of new targets, better contacts and more quality leads.
The biggest benefit of programmatic advertising is the amount of money you can save compared to traditional advertising results. Through real-time bidding, space prices are adjusted based on supply and demand. The system positions you where your audience is at the lowest possible cost. We eliminate the need for negotiations with space providers and manual control. Technology will do most of the work through machine learning and purchasing automation.
Drastic cost reduction
One of the main benefits of programmatic advertising is the ability to place contextual ads automatically. They are based on the context of the web page or topic. Let’s say a publication about gardening; now you can show ads for gardening related products automatically in different publications, websites, blogs, … at the best price. E.g. Lawn mowers.
Contextual ads
We create audiences for your campaigns that are much more representative than the ones you originally defined. You go from fishing with a net to targeting the most productive people for your brand, segmented according to their behavior and other previously unthinkable variables.
Audience discovery using online data
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Optimization of spaces and ads in real time
We work with marketing tools such as Hubspot (we are partners) that allow data integration. This allows you to show targeted ads to people based on their behavior in your digital ecosystem.Let’s suppose that, over time, a potential customer becomes a qualified lead because of your marketing efforts, for example he interacted with one of your contents and also left you data. He is now further down your marketing funnel. You can automatically show him a different set of ads to take him to the end.
Integrations with your CRM
The traditional purchase method is not obsolete. It can be used for branding and recall by choosing spaces that are suitable for this purpose due to their coverage or audience profile. Programmatic buying is generally aimed at very specific audiences. But this is also changing and the trend is to use programmatic also for awareness campaigns.
It is not exclusive
The system learns and you can define new audiences. You can create personalized ads with a specific message to reach the people most likely to buy your products or services. You will have the ability to show ads that are truly relevant to your audiences. This possibility reduces the cost of acquisition.
Better contacts and quality leads
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Integration
Programmatic buying meets two key objectives in any marketing plan: branding and performance (improving results), giving more visibility to your brand, but also getting more traffic to your website, your e-commerce or your app.It’s called Brandformance.
2020: programmatic buying share reaches 77% in Europe, 85% in the U.S., 66% in Spain
KNOW HOW TO ANSWER THESE QUESTIONS
Do you know if your ads generate more leads or sales on Wednesdays from 10 am to 12 am or Saturdays from 4 to 6 pm? Did you know that the highest cost per click of your campaign could be 40 times higher than the lowest cost per click of the same campaign? How many lookalike customers exist based on your retargeting lists? What are the top 10 interests and topics that attract your customers when they are not on your website?
We find your most productive audience
Can you answer these questions? If you can’t, it’s no longer a problem. We’ll do it for you.
Artificial intelligence collects indispensable information to target the audiences of greatest interest to your brand. We segment by interests, lookalike audiences, we use our partners in data marketing and much more to get where you want to go.
Dynamic ads to adapt to geographic context, schedule, gender…
We create digital ecosystems with a direct impact on your business sales.
Our
Values
We create strategic content, impactful designs and creative that connects, ensuring that your brand stands out and generates results.
Flexibility
We create digital ecosystems with a direct impact on your business sales.
Independence
We create memorable brands and communication strategies that connect with your target audience and enhance your market positioning.
Scope
We create strategic content, impactful designs and creative that connects, ensuring that your brand stands out and generates results.
Efficiency
Who does our team program with?
As a programmatic buying agency, we offer you: cost reduction, identification of new targets, better contacts and more quality leads.
Lead Generation
Content Marketing
Email Marketing and Automation
Do you want to grow your business? We are your B2B omnichannel solution
We will get back to you in less than 24 hours.
