Cost reduction and improved progressivity
Programmatic buying automates the process of buying advertising space using algorithms, radically reducing the cost and progressively improving the quality of the contact made.
Advertising space is auctioned to the highest bidder or allocated when a predetermined price is reached. This happens so quickly that those viewing the downloaded page don’t realize the ads have been sold and placed specifically for them. Personalization is based primarily on online behavior, geolocation, and other factors.
But automation isn’t complete. You still need highly skilled personnel to plan, analyze, and optimize your investment in real time. At Sheridan, a programmatic buying agency, we achieve the perfect balance between technological automation and intelligent human intervention; it’s not all about algorithms.
The system learns until results are optimized and costs are radically reduced.
Why programmatic
As a programmatic buying agency, we offer you: cost reduction, identification of new targets, better contacts and more quality leads.
The biggest benefit of programmatic advertising is the amount of money you can save compared to traditional advertising. Through real-time auctions, ad space prices adjust based on supply and demand. The system places you where your audience is at the lowest possible cost. We eliminate the need for negotiations with ad space providers and manual oversight. Technology will do most of the work through machine learning and automated buying.
Drastic cost reduction
One of the main benefits of programmatic advertising is the ability to automatically place contextual ads. These ads are based on the context of the webpage or topic. For example, if you have a post about gardening, you can now automatically display ads for gardening-related products across different posts, websites, blogs, and more, at the best price. For instance, lawnmowers.
Contextual ads
We create audiences for your campaigns that are far more representative than those you originally defined. You go from fishing with a net to targeting the most productive people for your brand, segmented based on their behavior and other previously unimaginable variables.
Audience discovery using online data
Trabajamos con herramientas de Marketing como por ejemplo Hubspot (somos partners) que permiten integración de datos. Esto te permite mostrar anuncios específicos a personas según su comportamiento en tu ecosistema digital. Supongamos que, con el tiempo, un cliente potencial pasa a ser un lead cualificado por tus esfuerzos de marketing, por ejemplo interactuó con uno de tus contenidos y además te dejó datos. Ahora está más abajo en tu funnel de marketing. Le podrás mostrar automáticamente un set diferente de anuncios para llevarle hasta el final.
Integrations with your CRM
The traditional method of buying ads is not outdated. It can be used for brand building and recall by choosing ad spaces that, due to their reach or audience profile, are suitable for this purpose. Programmatic buying is generally targeted at very specific audiences. But this is also changing, and the trend is to use programmatic advertising for awareness campaigns as well.
It is not exclusive
The system learns, and you can define new audiences. You can create personalized ads with a specific message to reach the people most likely to buy your products or services. You’ll have the ability to show ads that are truly relevant to your audiences. This capability reduces your customer acquisition cost.
Better contacts and quality leads
Programmatic buying fulfills two key objectives in any marketing plan: branding and performance (improved results), giving your brand greater visibility and driving more traffic to your website, e-commerce platform, or app. It’s called Brandformance.
2020: programmatic buying share reaches 77% in Europe, 85% in the U.S., 66% in Spain
KNOW HOW TO ANSWER THESE QUESTIONS
Do you know if your ads generate more leads or sales on Wednesdays from 10 to 12 am or on Saturdays from 4 to 6 pm? Did you know that the highest cost per click in your campaign could be 40 times higher than the lowest in the same campaign? How many lookalike customers are there based on your retargeting lists? What are the 10 interests and topics that attract your customers when they are not on your website?
We find your most productive audience
Could you answer these questions? If you can’t, that’s no longer a problem. We’ll do it for you.
Artificial intelligence gathers essential information to target the audiences most relevant to your brand. We segment by interests, lookalike audiences, leverage our data marketing partners, and much more to reach your desired audience.
Dynamic ads to adapt to geographic context, schedule, gender…
Do you want to grow your business? We are your B2B omnichannel solution
We will get back to you in less than 24 hours.
