In industrial marketing, as in all marketing sectors, the customer is at the center of everything. But with one small difference: our customer is a company that purchases a product or service for an industrial purpose. Therefore, we cannot target in the same way, nor will the objectives be the same.
To begin with, relationships with the customer, or rather company, should be much longer. Within any strategy we have to talk about the long term where loyalty is crucial.
Because you don’t just want to sell, you want to build valuable relationships that last.
In the industrial sector, manufacturing and sales processes are longer than usual and therefore take time. It also takes time for reflection, for decision making, because the investments are higher.
Creating growth ecosystems by connecting marketing and sales
At Sheridan, we understand that B2B marketing must be omnichannel, so we connect all the pieces to help your company reach your potential customers wherever they are.
The main objective of industrial marketing is the search for contacts through potential customers with resources, and interested in our products or services. And thanks to the reach that the online world offers us, we can get that first approach in a simple way.
Currently many industrial companies are unaware of all the benefits that can be obtained thanks to digital tools.
Did you know that 90% of buyers have already made a purchase decision before even contacting the seller?
Has it ever happened to you? I’m sure it has. This is because before this first contact you have already done extensive research.
This information is very valuable because it makes it clear that web positioning, advertising or social networks can be the perfect way to achieve differentiation in an industrial company.
Thanks to an industrial marketing strategy:
You are going to build relationships with potential customers
You are going to develop connections
You are going to add value
Contact us if you want to know more about the importance of industrial marketing for companies and start thinking about leaving your company’s strategy in the hands of a specialized agency:
- Improve your positioning in relation to your competitors’.
- Adapting to change
- Evolve
- Increase your sales
Being here is the first step to make this reality possible.
Industrial Marketing and Communication for your Company
Digital Marketing for all sectors
B2B Marketing Agency
Linkedin for your company
Industrial Web Design
B2B Digital Strategy
B2B Content
Account Based Marketing
More than 30 years providing solutions and innovative ideas
Together we will locate, attract and drive all those sales opportunities with potential customers.
How?
Nativizing your brand and improving your competitive positioning in the new industrial market.
Our Services
We offer the latest innovations in marketing, technology and consulting to successfully address your healthcare marketing campaigns. Our methodology is based on auditing and data analysis to create effective and converting marketing proposals.
How do we work?
01.
The plan
We analyze your needs and objectives to develop a fully customized strategy planning.
02.
To work
We create the materials and contents to carry out the strategic plan action.
03.
Launching
It’s time for the premiere. The time has come to present our project to the world.
04.
Evaluation
We analyze the results and learn from them
Some of our clients
Great results for great brands
Laura Calvo
Brand & Digital Manager
“Sheridan’s end-to-end service helps us develop an omnichannel strategy and execute it across all online and offline channels. They are also the perfect partner for...
Read more
Inés Hidalgo Cisneros
Marketing & Communications Director STIHL Spain
The Sheridan team is the extension of our Marketing department. Ideas and strategies that help us achieve the commercial objectives we set ourselves year after...
Carolina Aragón
Head of Marketing & Communication
At Valtria, we understand the importance of a solid digital marketing strategy focused on the B2B sector. Throughout the entire process, Sheridan has been a...
Read more
José Antonio Sanz de Barros
Director of Corporate Development PWACS
Sheridan Comunicación provides us with successful results in our Communication & PR. A senior, proactive, agile and efficient team that has known how to considerably...
Read more
Aurora Asensio
Marketing and Communications Manager
“The strategic external communications proposal presented to us by Sheridan perfectly met our requirements and needs as a mobility services company targeting a broad spectrum...
Read moreWe want to be your industrial marketing agency
Let’s talk about results
We will get back to you in less than 24 hours.
