What is B2B pharmaceutical marketing?
B2B pharmaceutical marketing refers to the marketing strategies and tactics that pharmaceutical companies use to promote their products and services…
Common problems in B2B marketing and how to overcome them
B2B (Business-to-Business) marketing has unique characteristics that, while making it highly effective, also present several common problems. These challenges, if…
How to attract B2B clients?
Acquiring B2B clients is a strategic process that involves attracting other businesses interested in your products or services. Unlike B2C…
What is B2B inbound marketing and why is it key?
B2B inbound marketing is a strategic approach that focuses on attracting potential customers by creating valuable and relevant content that…
What is demand generation in B2B?
Demand generation in B2B refers to the process of attracting and educating companies that can benefit from your products or…
What is marketing for Tech companies?
Tech marketing for companies refers to the set of digital marketing strategies and tactics designed to promote technology products, services,…
Content strategy for B2B companies
A B2B content strategy is a plan that organizes content creation to achieve business objectives. Its purpose is to attract,…
B2B customer journey: definition, mapping and touchpoints
The B2B customer journey refers to the series of steps a potential customer takes from becoming aware of your brand…
How to scale B2B sales: Strategies for sustainable growth
Scaling B2B sales is no easy task, but with the right strategies, any company can increase sales and improve operational…
B2B Sales: Keys to Digital Success
B2B (business-to-business) sales are those in which one company sells its products or services to another company. Unlike B2C (business-to-consumer)…