Blog
Ideas that inspire, strategies that convert: discover how to transform your marketing into real results.
Predictable B2B Pipeline to grow without relying on campaign spikes
If your B2B pipeline rises and falls like a roller coaster, it’s rarely “bad luck.” Most of the time, it’s…
ABM in 2026: a phased playbook to close enterprise B2B accounts
ABM isn’t dead. What’s dead is ABM as “run ads to 20 logos and hope for the best.” In 2026,…
Modern B2B lead scoring: from MQL to PQL and real sales alignment
Classifying “high-value” leads should accelerate pipeline, not create ongoing friction between marketing and sales. Yet in many B2B organizations, B2B…
AI SEO for B2B: how to position your brand in LLMs
As Sheridan Agency, we provide AI SEO services for B2B brands. On our own website we already rank for more…
SaaS KPIs and Key Metrics to Measure the Success of Your B2B Company
In a SaaS business model—where scalability and retention are foundational—data isn’t just for reporting. It’s a strategic decision-making tool. Choosing…
How to apply AI to your B2B marketing strategy effectively
Implementing AI in your B2B marketing strategy is no longer optional—it’s a competitive advantage. Here’s how to use it effectively…
B2B SaaS: Transforming Business Efficiency in the Digital Age
The B2B SaaS model has become a cornerstone for companies seeking to scale, optimize processes, and make data-driven decisions. Thanks…
B2B marketing trends for 2026
B2B marketing continues to evolve at a breakneck pace. As we move into 2026, businesses will need to stay abreast…
How to sell to businesses?
Selling to businesses (B2B) requires a strategic approach that considers longer sales cycles and decisions involving multiple people within the…
B2B Buyer Persona: How to define the ideal customer profile
In the world of B2B marketing, one of the keys to attracting and converting leads is having a clear understanding…