Blog
Ideas that inspire, strategies that convert: discover how to transform your marketing into real results.
Visual sales enablement in B2B: how to use generative AI to accelerate complex sales
In long and complex B2B marketing cycles, the issue is rarely “not enough leads”—it’s lack of progression. Deals stall when…
Stalled B2B Opportunities: a guide to unblock pipelines and accelerate complex sales
In complex B2B sales, your biggest enemy isn’t always a competitor. Often it’s inertia: opportunities that stay “open” but don’t…
Smarketing in B2B: how to align Marketing and Sales
Smarketing (Sales + Marketing) isn’t a catchy term—it’s an operating system that enables Marketing and Sales to work as one…
Account expansion in B2B: a playbook to grow without relying on acquisition
When CAC rises, acquisition becomes more expensive, and pipeline turns more volatile, expanding within existing customers stops being a “nice…
AI ROI in B2B Marketing: how to measure impact and justify the investment
AI is already part of the B2B marketing stack, but the hardest conversation isn’t “which tool are we using?” It’s…
Predictable B2B Pipeline to grow without relying on campaign spikes
If your B2B pipeline rises and falls like a roller coaster, it’s rarely “bad luck.” Most of the time, it’s…
ABM in 2026: a phased playbook to close enterprise B2B accounts
ABM isn’t dead. What’s dead is ABM as “run ads to 20 logos and hope for the best.” In 2026,…
Modern B2B lead scoring: from MQL to PQL and real sales alignment
Classifying “high-value” leads should accelerate pipeline, not create ongoing friction between marketing and sales. Yet in many B2B organizations, B2B…
AI SEO for B2B: how to position your brand in LLMs
As Sheridan Agency, we provide AI SEO services for B2B brands. On our own website we already rank for more…
SaaS KPIs and Key Metrics to Measure the Success of Your B2B Company
In a SaaS business model—where scalability and retention are foundational—data isn’t just for reporting. It’s a strategic decision-making tool. Choosing…