What is Omniquality and what benefits will it bring to your business?

Las ventas B2B (business-to-business, o empresa a empresa) son aquellas en las que una empresa vende sus productos o servicios a otra empresa. A diferencia de las ventas B2C (business-to-consumer, o empresa a consumidor final), en las ventas B2B se suelen realizar grandes cantidades de productos o servicios a un precio más alto.

Tras las mejoras continuas de inteligencia artificial (AI), las formas de vender están cambiando y deberán adaptarse a las nuevas herramientas y comportamientos de nuestro público objetivo (prospectos). Cada vez será más imprescindible crear sistemas y procedimientos que incorporen automatizaciones entre clientes y comerciales, así como escalabilidad digital.

En este artículo llamado “Ventas B2B digitales, claves para el éxito”, resumimos los puntos clave que consideramos esenciales para que tú y el/tu equipo comercial os adaptéis a un modelo de venta que incorpore un ecosistema digital.

Tendencias en ventas B2B para los próximos años

Inteligencia Artificial (IA) en ventas

Tradicionalmente, las empresas están tratando los procesos de ventas, las aplicaciones, los datos y los análisis de ventas como cuatro partes distintas. Sin embargo, la tecnología está transformando rápidamente la forma en que operan las empresas: en los próximos años, no habrá separación entre estos pilares, ya que los cuatro se fusionarán en un solo concepto: IA (Inteligencia Artificial) para ventas.

¿Por qué está ocurriendo este cambio? Porque los compradores B2B ahora prefieren interactuar con los proveedores a través de canales digitales y de autoservicio, lo que hace que la venta de múltiples experiencias sea imprescindible. 

A la hora de realizar estrategias de marketing alineadas con ventas en B2B, esto se traslada en estrategias omnicanales (on y offline) dirigidas a un público más técnico y profesional, que ayudan al modelo de negocio a ser más competitivo ya que apoya al departamento comercial y/o ventas.

What are the benefits of Omnichannel Marketing?

Today, most brands would agree that an omnichannel approach generates the best results.

While implementing omnicality is far from simple, when done correctly it offers a wealth of benefits.

Today’s consumers are accustomed to being bombarded with messages from multiple brands and, as a result, have become increasingly selective about the brands they choose to interact with.

Creating omnichannel customer engagements can act as a brand differentiator, providing the following benefits:

• Better attribution data : becoming truly omnichannel should not only extend to a user’s experience with your brand, but also to their data analytics. By tracking engagements across all channels, brands gain a better understanding of what the customer journey looks like, when and where consumers prefer to engage and which campaigns have created the most value. All of this data can be fed back into their strategy to create more targeted campaigns and optimize media spend.
• Better user experience: since omnichannel focuses on the individual experience across devices rather than the channel, the customer experience (UX) is better. By focusing on the customer rather than the platform, companies can generate more sales and better retention rates.
• Cohesive brand identity and strategy: creating a seamless strategy across all channels means creating an easily identifiable brand image and tone. Organizations should base this image on the needs and core values of the audience. By focusing on the overall experience and working within your brand guidelines to target each channel, you will have a more holistic brand strategy that will result in greater loyalty and more targeted messaging.
• Increased revenue : Omnichannel encourages customers to interact with a brand across multiple touchpoints and channels. These diverse and increased engagements at each stage of the buyer’s journey can help increase revenue, as research shows that customers who interact with multiple touch points tend to be 30 percent more valuable. This more targeted messaging also builds loyalty, making a customer more likely to buy from your brand again. Repeat customers contribute on average 40 percent of revenue, despite being a smaller portion of your consumer base.

We offer you a customized Omnichannel Strategy, discover which channels will take you to the top.

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