Actions with media focused 100% B2B
In the B2B environment, special actions with media are a key tool to increase visibility, credibility and engagement among professional audiences.
Our approach combines strategic planning, relevant content, and established relationships with specialized media, ensuring that every action generates a tangible return for your brand.
Advantages of our approach
Colaboraciones personalizadas con medios líderes del sector.
Content and experiences tailored to communication objectives.
Integration of online and offline formats to maximize impact.
Amplification through paid media campaigns and digital PR.
Measuring media and reputational return.
Special actions services using B2B media
Communication campaigns in specialized media
We develop collaborations with relevant publications to strengthen your positioning in the key sectors of your business.
Advertorials, interviews and branded content
We create valuable content in collaboration with media outlets to communicate innovation, leadership, and brand purpose.
Co-branding actions and strategic sponsorships
We design shared visibility agreements with media and industry events to strengthen your institutional presence.
Editorial collaborations and native spaces
We integrate your message into informative or multimedia formats, guaranteeing authenticity and credibility.
Multichannel campaigns using traditional and digital media
We execute 360º strategies that combine press, radio, television and digital platforms to maximize reach and awareness.
Results obtained in actions with media
B2B Technology Company
increase in organic mentions
increased web traffic from media
presence in leading technology sector media
Case: International energy company
of improvement in brand perception
ROI in branded content campaigns with media
coverage in the economic and specialized press
SHERIDAN Methodology for
media communication actions
Positioning analysis and selection of related media.
We analyze the brand’s positioning and select the most suitable media outlets to ensure editorial consistency, relevance, and maximum message effectiveness.
Designing of the action or strategic collaboration.
We design the most appropriate strategic action or collaboration to integrate the brand message in a natural, relevant way, aligned with communication and business objectives.
Content creation and coordination with editorial teams.
We create the editorial content and coordinate with the newsrooms to ensure a publication aligned with the message, the medium, and the strategic objectives.
Activation and monitoring of the action
We activate the defined action and monitor its development in real time to ensure correct execution, visibility, and alignment with the set objectives.
Impact measurement and preparation of results reports.
We measure the impact of the action and prepare clear and actionable results reports to evaluate the return and optimize future initiatives.
Aimed at B2B companies looking for
relevance and media reputation
Ideal for brands that want to
consolidate their presence in specialized media and generate qualitative visibility in their sector.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your media action proposal
Discover how a personalized media strategy can multiply your visibility and strengthen your positioning.