Sales funnels with a 100% B2B focus
B2B buying processes are long, rational, and multichannel. That’s why our funnels don’t just capture traffic: they connect content, channels, and automation to guide each lead toward the final decision.
Our strategies combine automation, lead scoring, and advanced nurturing, ensuring that marketing and sales work in complete synchronization.
Advantages of our approach
Our strategies combine automation, lead scoring, and advanced nurturing.
Integration with CRM and automation tools.
Lead nurturing with relevant content (MOFU and BOFU).
Intelligent qualification through lead scoring and intent signals.
Complete performance measurement and continuous optimization.
Funnel design and optimization services
Staged funnel strategy (TOFU, MOFU, BOFU)
We design the ideal funnel for your business, defining the most effective touchpoints and content at each stage.
Automation of the acquisition and nurturing process
We implement automated workflows that educate the lead and prepare them for the sales phase without losing personalization.
Advanced CRM and Lead Scoring Integration
We connect your marketing and sales tools to prioritize the leads with the greatest potential and reduce the cost per acquisition.
Conversion funnel optimization
We analyze drop-off points and optimize messaging, formats, and calls to action to increase the closing rate.
Reporting and ongoing improvement
We create custom dashboards to measure the performance of each stage and apply improvements in real time.
Results of B2B sales funnel projects
B2B Technology Company
increase in conversion rate
of sales cycle reduction
more SQL opportunities generated
Case: Industrial company
into qualified leads that move forward to the sales team
in sales closing ratio
in ROI of the entire funnel
SHERIDAN Methodology for
building high-performance funnels
Buyer persona analysis and decision process.
We take an in-depth look at your B2B decision-makers and their buying process to design a funnel aligned with their motivations, barriers, and key decision moments.
Definition of the ideal funnel and the key content for each stage.
We design the optimal funnel and define the most effective content at each stage (TOFU, MOFU, and BOFU) to guide the lead through to conversion.
Implementation of automation and lead scoring.
We implement automated workflows and lead scoring systems that qualify leads based on their behavior and intent, optimizing the sales team’s work.
Activation of digital campaigns and tracking.
We activate digital campaigns aligned with each stage of the funnel and carry out continuous tracking to ensure impact, consistency, and progress toward conversion.
Analysis, optimization and scaling of results.
We analyze the performance of each stage of the funnel, optimize critical points, and scale the actions that generate the greatest impact on sales.
Aimed at B2B companies seeking
to improve their conversion
Ideal for companies
with consultative or complex sales processes that want to shorten cycles and increase closings.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free funnel audit
Learn how to optimize your sales funnel to convert more leads into real customers.