Strategic consulting with a 100% B2B focus
The success of a B2B strategy depends on understanding the behavior of decision-makers, long buying cycles, and the particularities of each sector.
Therefore, our consulting service combines analysis, planning, and continuous support, aligning marketing, sales, and business to maximize the return on every action.
Advantages of our approach
Comprehensive diagnosis of the competitive environment and current positioning.
Customized strategies based on real data, not assumptions.
Alignment between business objectives, marketing and communication.
Collaborative methodology with internal teams and stakeholders.
Implementation accompanied by monitoring and continuous improvement.
Marketing and strategy consulting services
Definition of the digital strategy
We establish the objectives, channels, and priority actions that will drive the growth of your business.
Market and competitive analysis
We assess the competitive environment, detect trends and positioning opportunities.
B2B strategic marketing planning
We design a clear roadmap with omnichannel tactics geared towards measurable results.
Marketing and sales alignment
We create synergies between both teams to optimize the lead generation and conversion process.
Performance and ROI consulting
We help you measure, interpret, and improve the results of your marketing actions with a data-driven approach.
Results obtained in consulting projects
Case: B2B Energy Company
of growth in qualified opportunities
in reducing the acquisition cost
increasing ROI in digital campaigns
Case: Technology company
in brand awareness
in MQL leads generated
expansion into new B2B markets
SHERIDAN Methodology to
design effective strategies
Initial diagnosis and analysis of business objectives.
We analyze the current business situation and its strategic objectives to define a clear starting point geared towards real growth.
Competitive analysis, buyer persona, and purchase journey.
We analyze your competitors, define your key buyer personas, and map their purchase journey to identify opportunities for differentiation and growth.
Digital strategy design and channel planning.
We design a digital strategy aligned with business objectives and plan each channel according to its real impact on the B2B decision-making process.
Activation and support in the execution.
We activate the defined strategy and support the teams during execution to ensure consistency, focus, and progress toward business objectives.
Measuring results and continuous optimization.
We measure the impact of each action with business KPIs and continuously optimize the strategy to maximize results and ROI.
Aimed at B2B companies looking
for a clear and profitable strategy
Ideal for companies that need
to structure their digital growth, redefine positioning, or improve the connection between marketing and sales.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free consultation session
Discover how a solid strategy can transform your B2B results.