Persuasive copywriting with a 100% B2B focus
In the B2B world, copywriting is a key tool for translating technical concepts into real benefits.
Our approach combines research, strategy, and corporate storytelling to ensure your messages reach the right people and generate measurable business impact.
Advantages of our approach
Texts designed to generate leads and conversions.
Language tailored to each buyer persona profile.
Balance between emotional communication and technical argumentation.
Full alignment with marketing and sales objectives.
SEO optimization and adaptation to different digital formats.
B2B copywriting services
Development of corporate and commercial content
We create texts for websites, presentations, catalogs, and sales materials that convey your value clearly and convincingly.
Copywriting for digital marketing
We write copy for email marketing campaigns, landing pages, SEM ads and social ads optimized for conversion.
Brand and purpose storytelling
We build corporate narratives that reinforce your brand identity, connect with your audiences, and consolidate your positioning.
SEO Copywriting
We write content optimized for search engines and LLMs that attracts qualified traffic without losing naturalness or credibility.
Specialized and technical content
We write copy tailored to industrial, energy, technology, or professional services sectors with rigor and precision.
Results obtained in copywriting projects
B2B Technology Company
improvement in conversion rate on landing pages
average reading time on the web
increase in qualified leads generated by content
Case: Professional services company
in the interaction of digital campaigns
return on optimized email campaigns
Repositioning with a new brand narrative
SHERIDAN methodology for
strategic copywriting
Business analysis and definition of communication objectives.
We analyze the business model and commercial challenges to define clear, coherent communication objectives aligned with the company’s growth.
Audience, buyer persona, and competitor research.
We research the audience, define key buyer personas, and analyze the competition to build differentiated, conversion-oriented messages.
Creation of tone of voice and communication pillars.
We define the tone of voice and communication pillars to ensure coherent, recognizable messages aligned with the brand’s identity and objectives.
Collaborative writing, optimization, and review.
We write the content, optimize it for SEO and conversion, and review it collaboratively to ensure quality, consistency, and strategic alignment.
Measurement of impact and continuous improvement of the message.
We measure the impact of messages on engagement and conversion and continuously optimize them to strengthen their effectiveness and alignment with business objectives.
Aimed at B2B companies seeking to
communicate with precision and purpose
Ideal for companies that want
position your brand, attract customers, and transform your communication into tangible results.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free content audit
Discover how a copywriting strategy can improve your communication, strengthen your positioning, and multiply your conversions.