Digital analytics with a 100% B2B focus
In B2B environments, decision cycles are long and results do not depend on a single action.
Therefore, our analytical approach combines data science, customized dashboards, and continuous optimization, ensuring a comprehensive view of marketing and sales performance.
Advantages of our approach
Comprehensive measurement of campaigns and their channels.
Real-time reports tailored to your goals.
Identifying optimization opportunities in the funnel.
Connection between marketing, sales and business results.
Decision-making based on data, not intuition.
B2B web analytics services
Data analysis and data science
We extract value from your data to identify patterns, opportunities, and areas for improvement in your digital strategies.
Dashboards and real-time reports
We create custom BI dashboards with key performance indicators (KPIs) so your teams can make informed decisions at all times.
Conversion Optimization (CRO)
We analyze user behavior, detect friction points, and apply improvements that increase conversion at each stage of the funnel.
Multichannel attribution and campaign performance
We measure the impact of each channel (SEO, SEM, Social, Email, CRM) and its real contribution to the sales pipeline.
A/B testing and continuous improvement
We test, measure, and refine your campaigns, messages, and designs to maximize results based on evidence.
Results obtained in analytics and optimization projects
Case: B2B SaaS Company
of conversion rate increase (CRO)
improved visibility of multi-channel performance
Increased ROI in digital campaigns
Case: Industrial company
Implementation of real-time dashboard
efficiency in business decisions
new, highly profitable segments identified
SHERIDAN Methodology for
Results-Oriented Analytics
Data audit and definition of key objectives.
We audit existing data sources and define key objectives to ensure reliable measurement, aligned with business decisions.
Integration of measurement and monitoring tools.
We integrate the necessary analytics and tracking tools to capture reliable data throughout the entire user journey and funnel.
Creation of BI dashboards and attribution models.
We design BI dashboards and attribution models that connect data from multiple channels to visualize the real impact of each action on the business.
Analysis and detection of opportunities for improvement.
We analyze the data obtained to identify patterns, inefficiencies, and opportunities for improvement that allow us to optimize the digital strategy and performance.
Continuous optimization and strategic reporting.
We implement continuous data-driven improvements and generate strategic reporting that facilitates decision-making and the evolution of digital performance.
Aimed at B2B companies that want
to turn data into growth
Ideal for organizations looking
for data-driven decisions, improve efficiency, and optimize your marketing investment.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free data audit
Discover how to improve your digital strategy with decisions based on real data and continuous optimization.