Strategic consulting with a 100% B2B focus
Making effective decisions in B2B environments requires a deep understanding of the market, the buying process, and decision-maker behavior.
Our approach focuses on identifying real opportunities, building competitive advantages, and ensuring that marketing and sales work in an integrated way towards common goals.
Advantages of our approach
Comprehensive diagnosis of the marketing and sales funnel.
Strategies based on real data, not assumptions.
Alignment between business objectives and operational marketing.
Planning focused on sustainable growth and ROI.
Continuous support and strategic optimization.
B2B strategic consulting agency services
Brand strategy and positioning
We define the purpose, the value proposition, and the key messages that differentiate you within your industry.
B2B Marketing Planning
We design a comprehensive plan of channels, resources, and measurable actions, aligned with your business objectives.
Buyer persona and customer journey analysis
We identify your key audiences and their decision-making process to build more effective and profitable experiences.
Sales funnel optimization
We audit the entire customer journey to detect leaks, improve conversion, and increase the efficiency of your teams.
Content and communication strategy
We map out a content roadmap that boosts authority, engagement, and the generation of qualified leads.
Results obtained in strategic consulting projects
Industrial company
in generating qualified leads in 6 months
in funnel efficiency improvement
increased brand awareness
B2B technology company
more business opportunities
CAC reduction
ROI in integrated actions
SHERIDAN Methodology in
Designing Effective B2B Strategies
Initial diagnosis and marketing audit
A thorough and systematic analysis of the company’s current situation to evaluate the effectiveness of its strategies, objectives, and activities, identifying strengths, weaknesses, opportunities, and threats.
ICP and buyer persona identification
Identifying the ICP (Ideal Customer Profile) and the Buyer Persona is crucial for sales and marketing: the ICP focuses on the ideal company, while the Buyer Persona focuses on the decision-maker within that company.
Design of the comprehensive strategic plan
It is based on defining the identity (mission, vision, values), analyzing the environment (SWOT), establishing clear and measurable long-term objectives, and developing concrete strategies and action plans.
Tactical Implementation and Support
The process of translating strategic plans into concrete short-term actions, applying them on a daily basis with continuous support to optimize performance, adjust course according to the context, and ensure the achievement of goals.
Data analysis and ongoing improvement with A/B testing
to determine if the strategy works, basing decision-making on real data and not on assumptions.
Aimed at B2B companies
seeking to scale strategically
We work with companies
that need to scale their B2B marketing strategy in the sectors of
Industry, energy and construction
Software and technology
Education and professional services
Logistics and transport
Frequently asked questions
Request your free pre-audit
Request a diagnostic session with our team. We’ll show you the opportunities you can activate to multiply your results.