Communication training with a 100% B2B focus
In the B2B environment, a spokesperson does not just transmit messages: they influence, build credibility, and strengthen institutional relationships.
Our training approach combines intensive practice, real-world simulations, and strategic advice to prepare leaders and managers to face the media, clients, or partners.
Advantages of our approach
Practical training adapted to the spokesperson’s profile.
Preparation for interviews, presentations, and communication crises.
Building key messages consistent with the brand.
Advice on verbal and non-verbal communication.
Training with journalists and specialized coaches.
B2B spokesperson training services
Media training
We simulate interviews, press conferences, and public appearances to develop fluency, confidence, and coherence in our messages.
Corporate Media Training
We train spokespeople to accurately convey the company’s values and objectives to the media, partners, or stakeholders.
Preparation for events and presentations
We develop storytelling, public speaking, and presentation skills for in-person or digital audiences.
Crisis communication management
We prepare spokespeople to communicate calmly and transparently in critical situations, minimizing reputational risk.
Individual advice and personalized follow-up
We design improvement plans tailored to each manager, with coaching sessions and real-time feedback.
Results obtained in training programs
B2B Technology Company
improvements in the security and communicative consistency of spokespeople
reduction in message errors during interviews
stronger positioning of the management team in the media
International industrial company
in the effectiveness of public speaking engagements
training of 10 spokespeople for international events
of consistency in global institutional communication
SHERIDAN Methodology for
Spokesperson Training
Initial assessment of communication profile and skills.
We analyze the spokesperson’s profile and communication skills to identify strengths, areas for improvement, and define a personalized development plan.
Definition of key messages and communication plan.
We define the key messages and the communication plan to ensure consistency, clarity, and effectiveness in every intervention and channel.
Practical training with simulations and recordings.
We conduct practical training with real simulations and recordings to improve the spokesperson’s confidence, message, and performance in front of key media and audiences.
Evaluation, feedback and ongoing improvement.
We evaluate the spokesperson’s performance, provide constructive feedback, and implement continuous improvements to strengthen long-term communication effectiveness.
Post-training follow-up to reinforce learning.
We conduct post-training follow-up to consolidate learning, resolve doubts, and ensure the effective application of communication skills in real-life situations.
Aimed at B2B companies seeking
communication leadership
Ideal for companies that want
to professionalize their public communication and ensure the consistency of the message in all their interventions.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your spokesperson training session
Discover how to improve the speech, presence, and communication effectiveness of your company’s leaders.