Customer loyalty with a 100% B2B focus
In the B2B environment, customer loyalty is key to business stability. Cycles are long, decisions are rational, and trust is essential.
That’s why our B2B loyalty strategies are based on understanding customer behavior, anticipating their needs, and maintaining constant, relevant communication.
Advantages of our approach
Increase in customer lifetime value and cross-selling
Strategies based on real behavioral data
Integration between marketing, sales, and customer service teams
Post-sales communication automation
Personalized loyalty programs based on customer type
Sales loyalty services
Customer portfolio analysis and segmentation
We identify purchasing patterns, profitability, and engagement to design specific strategies for each type of customer.
Design of customized B2B loyalty programs
We create actions and content tailored to each phase of the post-sales cycle, from onboarding to renewal or repurchase.
Retention and reactivation campaigns
We develop automated and personalized campaigns to strengthen relationships with active customers and drive the reactivation of inactive ones.
Up-selling and cross-selling strategies
We design automated workflows to detect new business opportunities within your own customer base.
Post-sales communication and content
We produce newsletters, case studies, satisfaction surveys, and exclusive materials that strengthen customer relationships.
Results obtained in B2B loyalty projects
Case: Technology company
of increase in annual retention
of increase in customer satisfaction (NPS)
in recurring sales
Case: B2B Industrial Company
churn reduction
increased cross-selling opportunities
improving after-sales response time
SHERIDAN methodology to
build loyalty and scale relationships
Customer base analysis and segmentation.
We analyze the customer portfolio to identify patterns of value, profitability and behavior, segmenting by real potential to design tailored loyalty actions.
Design of the loyalty plan by profile and value.
We define specific strategies for each customer segment, prioritizing actions according to their value, behavior, and stage in the business relationship.
Creation of automated workflows and relationship-driven content.
We design automated sequences and value-driven content that strengthen the bond with each customer, keeping the relationship active beyond the sale.
Multichannel activation (email, CRM, social and events)
We implement coordinated actions across the most effective channels for each client, ensuring a consistent and continuous experience at every touchpoint.
Continuous measurement of satisfaction, retention, and ROI.
We monitor key indicators such as NPS, churn, and repurchase frequency to optimize loyalty actions and maximize return per customer.
Aimed at B2B companies with a
focus on retention and sustained growth
We work with companies
with large portfolios or recurring business relationships seeking to maximize the value of each customer.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free loyalty audit
Discover how to strengthen your business relationships and multiply the value of your current customers.