Media events with a 100% B2B focus
In the business world, media appearances are key to building trust, visibility, and credibility.
That’s why at Sheridan we design customized actions that connect your company’s communication objectives with the real interests of journalists and stakeholders in the sector.
Advantages of our approach
Events designed according to the objectives and key target audiences.
Comprehensive coordination: call for proposals, logistics, and content.
Direct relationship with journalists and specialized media.
Messages aligned with your corporate positioning.
Guaranteed media coverage before, during and after the event.
B2B Press Travel and Conference Services
In-person and virtual press conferences
We organize effective presentations that generate coverage and position your new products in front of relevant media outlets in your sector.
Corporate press trips
We design immersive experiences for journalists and media outlets that allow them to learn firsthand about your business, facilities, or innovations.
Informative breakfasts and thematic meetings
We create spaces for conversation between spokespeople, media, and opinion leaders to disseminate strategic messages and strengthen ties.
Media coordination and outreach
We manage the selection, invites and assistance of specialized media, guaranteeing the appropriate profile for each event.
Coverage and post-event follow-up
We track media impact, analyze results, and manage derived content to maximize return on investment.
Results obtained in media projects
B2B Technology Company
media attendance at the press conference
publications in specialized media
positioning of the spokesperson as a benchmark in the sector
International industrial company
coverage in national and international press
in notoriety after a sectoral press trip
of lasting relationships with key journalists
SHERIDAN Methodology for
effective press actions
Analysis and selection of the appropriate format.
We analyze the objectives and the information context to select the most appropriate format —press conference, breakfast or trip— to maximize media impact.
Definition of messages, spokespersons, and communication materials.
We define the key messages, select the right spokespeople, and develop communication materials to ensure consistency, clarity, and credibility with the media.
Comprehensive event coordination and media outreach.
We comprehensively coordinate the event and media outreach to ensure flawless execution and media coverage aligned with communication objectives.
On-site management, monitoring and clipping of results.
We manage the event on-site, conduct follow-up, and compile results clippings to assess the real impact and optimize future actions.
Impact assessment and optimization for future actions.
We evaluate the media impact achieved and apply key learnings to optimize the strategy and improve the performance of future communication actions.
Aimed at B2B companies looking
for media visibility and credibility
Ideal for brands that want to
strengthen their public presence, consolidate relationships with the media, and communicate relevant milestones.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your media action proposal
Discover how to organize a press event that boosts reputation and generates high-value coverage.