Lead generation with a 100% B2B focus
Capturing the attention of B2B decision-makers requires a strategic approach, relevant content, and a well-orchestrated multichannel activation. Our lead generation service is based on validated methodologies that align marketing and sales from the very first contact.
Advantages of our approach
Specialization in complex sales environments and long sale cycles.
We combine inbound and outbound acquisition (Allbound approach).
Advanced segmentation and customized automation.
We generate visibility, authority, and conversion.
Comprehensive diagnosis of the marketing and sales funnel
B2B lead generation services
Customized strategy by vertical and buyer persona profile
We design lead generation funnels tailored to each stage of the buying process: from awareness to closing the sale. We work with real data, not assumptions.
Conversion-oriented content
We produce valuable assets such as ebooks, webinars, case studies, and downloadable resources to attract leads with high purchase intent.
Omnichannel acquisition campaigns
SEO ranking with keywords of high commercial intent
Google SEM campaigns and Social Ads on LinkedIn
Outbound email workflows with custom sequences
Lead nurturing y automatización
We design automated workflows to educate and prepare the B2B lead until the ideal moment of business contact.
Advanced lead qualification (Lead Scoring)
We use models such as BANT, lead scoring, and CRM criteria to prioritize contacts with the highest closing potential.
Results obtained in lead generation projects
Renewable energy sector
of leads in 12 months
of conversion rate
in keywords in top 10 SEO
of ROAS in Google Ads
B2B technology startup
increase in sales
improvement in visibility
millions of media impressions
SHERIDAN Methodology
to generate qualified B2B leads
Buyer persona analysis and ICP identification
This opens up spectacular advertising potential, giving you the opportunity to target a large percentage of your audience.
Planning the acquisition funnel by stage (TOFU, MOFU, BOFU)
to convert with direct offers (demos, free trials, discounts), guiding the user from ignorance of a problem to purchase.
Content activation and campaigns
to generate interaction and emotional connection with the brand through unique and interactive experiences
Automated tracking and lead scoring
Key marketing automation techniques that qualify and prioritize potential customers (leads) by assigning them a score based on their profile and behavior
Data analysis and continuous improvement with A/B testing
to determine which performs better, basing decision-making on real data and not on assumptions.
Aimed at B2B companies
who seek to scale strategically
We work with companies
that need to scale their acquisition of qualified leads in the sectors
Industry, construction and energy
SaaS and technology
Education and professional services
Logística y transporte
Frequently asked questions
Request your free pre-audit
Request a diagnostic session with our team. We’ll show you the opportunities you can activate to multiply your results.