Email marketing with a 100% B2B focus
Email remains one of the highest-ROI channels in B2B marketing, but its effectiveness depends on segmentation, personalization, and smart automation.
Our approach combines strategy, creativity, and technology to deliver relevant messages at the exact right moment, tailored to each stage of the buying cycle.
Advantages of our approach
Customized strategies according to buyer persona and funnel stage.
Advanced segmentation and automation of scheduled shipments.
Content focused on conversion and pipeline loyalty.
Integration with CRM and marketing automation tools.
Continuous measurement, performance optimization, and improvements.
B2B email marketing and automation services
Email Marketing Campaigns
We design and execute campaigns that generate engagement and conversions, combining creativity, copywriting, and technical optimization.
Automated nurturing workflows
We create automated sequences that educate, inform, and prepare your leads for sales contact.
Marketing process automation
We implement automations that improve funnel efficiency, from lead generation to after-sales service.
Integration with CRM and automation platforms
We connect your tools (HubSpot, Salesforce, ActiveCampaign, etc.) to align marketing, sales, and customer success.
Reporting and advanced results analysis
We measure opens, clicks, conversions, and lead behavior to continuously optimize campaigns.
Results obtained in automation and email marketing
Case: B2B SaaS Company
average opening rate
increase in conversions
reduction in commercial response time
Case: Industrial company
in interaction with automated campaigns
ROI of nurturing campaigns
increase in qualified sales leads
SHERIDAN methodology for
automating B2B growth
Analysis of the communication funnel and objectives.
We analyze the current communication funnel and define clear objectives to ensure that each message drives the lead’s progress through the B2B process.
Definition of buyer persona and database segmentation.
We define the key buyer personas and segment the database according to behavior, interest and funnel stage to activate truly relevant communications.
Design of automated campaigns and sequences.
We design email campaigns and automated sequences that deliver the right message at the right time, driving conversion throughout the B2B funnel.
Implementation and monitoring of sends
Implementation and monitoring of email sends
Measurement, optimization and scaling of results.
We measure campaign performance, optimize messages and flows based on real data, and scale actions with the greatest impact on conversion.
Aimed at B2B companies seeking
efficiency and conversion
Ideal for brands that want to
communicate in a personalized way, increase conversion, and strengthen relationships with their customers.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free consultation
Discover how to optimize your processes and transform your email marketing into a B2B growth engine.