Content marketing with a 100% B2B focus
In B2B environments, content is much more than communication: it’s a lever for growth.
Therefore, our strategies are based on understanding the customer’s decision-making process, building trust, and positioning your company as a leader in its sector.
Advantages of our approach
Editorial strategies aligned with business objectives
Content adapted to each stage of the funnel (TOFU, MOFU, BOFU)
Balance between SEO, creativity and demand generation
Multichannel distribution (web, LinkedIn, email, media)
Production of conversion-oriented assets (ebooks, success stories, videos, webinars)
B2B content marketing agency services
Content strategy and editorial planning
We define your brand narrative, content pillars, and editorial calendar to sustain consistent and effective communication.
Production of specialized content
We create articles, white papers, guides, newsletters and downloadable materials adapted to the tone and depth required by the B2B environment.
SEO Content
We optimize your digital assets with high commercial intent keywords and semantic architecture aimed at capturing qualified traffic.
B2B social media content
We design strategies and pieces intended to enhance authority, engagement, and lead generation on platforms like LinkedIn.
Content distribution and promotion
We plan organic and paid outreach campaigns to ensure your content reaches the right audience at the right time.
Results obtained in B2B content marketing projects
Case: Technology company
in organic traffic in 9 months
engagement on LinkedIn
of qualified leads from content
Case: Industrial sector
in brand visibility
in business opportunities generated
More downloads of educational resources
SHERIDAN Methodology for
B2B content that generates business
Buyer persona analysis and communication objectives
It’s crucial for defining precise communication objectives, as it allows you to create a personalized strategy, identify the appropriate channels, and generate relevant content.
Definition of thematic pillars and strategic formats
These are the categories or topics on which a company creates and organizes all its content, representing its experience and responding to the needs and interests of its target audience.
SEO Production and Optimization
A set of techniques that help improve a website’s visibility in search engines. By optimizing a website’s content and structure, SEO allows search engines to better understand it and display it to relevant users.
Multichannel distribution and promotion
involves using multiple channels (email, social media, events, SEO, advertising) to deliver educational and valuable content to businesses, not consumers, throughout a long buying cycle, with the goal of building trust and leads.
Measurement, analysis and continuous optimization
to determine if the content strategy works, basing decision-making on real data and not on assumptions.
Aimed at B2B companies looking
to turn content into growth
We work with companies
that need to scale their B2B marketing strategy in the sectors of
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free pre-audit
Request a diagnostic session with our team. We’ll show you the opportunities you can activate to multiply your results.