Branded content with a 100% B2B focus
In the B2B environment, branded content must deliver value, credibility, and differentiation.
Our strategic approach brings together storytelling, media, and performance to create projects that strengthen reputation, enhance awareness, and generate business opportunities.
Advantages of our approach
Customized strategies tailored to each channel and target audience.
Integration between content, media, and corporate communication.
Creative production adapted to online and offline formats.
Focus on results: visibility, engagement, and positioning.
Real measurement of the impact and return of each strategic action.
B2B On- and Off-Branded Content Services
Brand content strategy and conceptualization
We design the narrative, messages, and formats that best communicate your value proposition and connect with your key audiences.
Production of branded audiovisual and digital content
We create videos, podcasts, series, interviews, and interactive pieces that strengthen brand perception and amplify its reach.
Integrated omnichannel campaigns
We develop campaigns that combine owned, earned, and paid media, maximizing impact across both digital and traditional media.
Co-branding initiatives and collaborations
We connect your brand with partners, media outlets, or thought leaders to generate synergies and expand your influence.
Distribution and amplification strategy
We plan content distribution across the most effective channels to reach decision-makers and high-value B2B audiences.
Results achieved in branded content projects
B2B Technology Company
in organic reach of branded content
brand recall in post-campaign studies
increase in average viewing time
Case: Industrial company
growth in coverage in specialized media
increased engagement with audiovisual content
ROI in omnichannel branded content campaigns
SHERIDAN methodology for
results-driven branded content
Strategic diagnosis and definition of communication objectives.
We conduct a strategic diagnosis to define clear communication objectives, aligned with brand positioning and business goals.
Development of the creative concept and brand storytelling.
We develop the creative concept and brand storytelling to build coherent, distinctive narratives aligned with the strategic objectives of the business.
Content production in digital and offline formats.
We produce content tailored to digital and offline formats, ensuring creative consistency, quality, and alignment with the brand strategy.
Multichannel activation and amplification.
We activate and amplify content across the most relevant channels to maximize reach, visibility, and brand message coherence.
Impact measurement, analysis, and optimization.
We measure and analyze the impact of actions to continuously optimize the strategy and maximize results in visibility, engagement, and business outcomes.
Aimed at B2B companies looking to
position themselves with purpose and creativity
Ideal for brands that want to
strengthen their reputation, increase visibility, and build genuine connections with their audiences.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free strategic session
Discover how a branded content strategy can transform your brand’s perception and generate measurable results.