Influence strategies with a 100% B2B focus
In the B2B environment, endorsements are not based on the number of followers, but on authority, trust, and professional relevance.
That’s why we select and manage relationships with industry leaders, experts, creators, and spokespersons who can influence your key audiences with strong messages that are consistent with your brand.
Advantages of our approach
Strategic selection of profiles based on audience and credibility.
Integrated campaigns in digital media and in-person actions.
Total control and alignment with brand values and objectives.
Generating authentic content with real impact on the business.
Measuring the ROI and reputational impact of each collaboration.
B2B advocate management services
Identification and selection of key advocates
We analyze your industry and buyer persona to find the most suitable profiles, from opinion leaders to brand ambassadors.
Comprehensive management of relationships and collaborations
We coordinate relationships with influencers, ambassadors, and celebrities, guaranteeing transparency, consistency, and return on investment.
Design and execution of influence campaigns
We develop omnichannel campaigns with co-created content that amplifies your message and positions your brand as a benchmark.
Hybrid on/off strategies
We combine digital activations with events, trade shows, or in-person collaborations to maximize reach and credibility.
Impact analysis and measurement
We monitor results in terms of brand awareness, engagement, mentions, and reputational and commercial return.
Results obtained in influence and advocate projects
B2B Technology Company
organic reach on LinkedIn and digital media
in engagement of co-created publications
positioning the CEO as a benchmark for innovation in their industry
Case: Industrial Trademark
increased brand visibility through collaborations with industry ambassadors
in brand recognition in professional media
ROI in combined on/off influence actions
SHERIDAN Methodology for the
strategic management of advocates
Defining influence and reputation goals.
We define clear influence and reputation objectives to strengthen brand positioning and credibility with key audiences.
Identification and selection of profiles aligned with the brand.
We identify and select profiles aligned with the brand’s values and objectives to ensure authentic, credible collaborations with real impact.
Design of the value proposition and collaboration plan.
We designed a clear value proposition and a collaboration plan aligned with the brand and the selected profiles to maximize impact, consistency, and credibility.
Campaign activation and results tracking.
We activate the defined campaigns and carry out continuous results tracking to measure impact, optimize execution, and maximize the value of each collaboration.
Evaluation of impact and continuity of key relationships.
We assess the impact of collaborations and work on the continuity of key relationships to consolidate influence, reputation and long-term results.
Aimed at B2B companies seeking
relevance and influence in their sector
Ideal for companies that want
to enhance their reputation, connect with new audiences, and build trust through credible and strategic voices.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free influence audit
Discover how a strategy with influencers can boost your brand and strengthen your reputation in the B2B environment.