Creative generative AI with a 100% B2B focus
In B2B environments, creativity must translate into clarity, credibility, and conversion.
That’s why we work with generative AI as a production system aligned with your value proposition, your buyer persona, and your channels (web, paid media, sales enablement, product).
Advantages of our approach
Comprehensive generative AI development services
Creative strategy + AI-powered production system
We define objectives, use cases, quality criteria, and an operating model to produce AI assets in a repeatable and scalable way.
AI style guide design (brand prompting)
We translate your visual and verbal identity into actionable rules: structured prompts, negatives, presets, references, composition, tone and “do/don’t”.
Image generation for campaigns and content
We create visual lines, key visuals, and segment variations for landing pages, display ads, social media, presentations, and marketing materials.
AI-powered video generation and editing
We develop modular pieces (ads, demos, explainers, cases) with a focus on message clarity, narrative rhythm, and conversion.
Voice and audio generation
We produce voiceovers, language/market versions and sound resources for video, product and content, maintaining brand consistency.
Review, versioning, and escalation pipeline
We implemented a workflow with QA, quality checklist, claims control, and version traceability.
Creative compliance and responsible use
We define usage criteria, approval framework, and reputational control to reduce risks and ensure alignment with the brand.
Expected results in creative generative AI projects
B2B Technology Company
Significant reduction of creative time-to-market (from weeks to days).
Increased volume of variations per campaign and segment.
Greater brand consistency across teams and channels
Case: Industrial company
Acceleration of asset production
Greater reuse of resources
Process standardization
SHERIDAN Methodology for the
Development of Generative AI
Needs assessment and priority use cases.
We identify your real needs and define the priority AI use cases with the greatest business impact and implementation feasibility.
Definition of style, prompts, templates and quality criteria.
We define the style, prompts, templates, and quality criteria to ensure consistency, accuracy, and reusable results in every delivery.
Pilot production and validation with stakeholders.
We conducted a pilot production and validated it with key stakeholders to ensure fit, quality, and alignment before scaling.
Pipeline construction (review, versioning and scaling).
We build the pipeline with a review, versioning, and scaling process to maintain consistent quality and accelerate production without losing control.
Measurement, continuous optimization, and transfer to the team.
We measure performance, continuously optimize, and transfer the system and best practices to the team so they can operate it autonomously.
Aimed at B2B companies that need to
scale their creativity without sacrificing quality
Ideal for marketing, communications, product, and sales teams that require
high volume of assets, multiple markets or ABM campaigns.
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request a creative feasibility session with AI
We identified the use cases with the greatest impact and defined the minimum system to consistently produce AI-powered image, video, and audio.