ABM with a 100% B2B focus
Account Based Marketing is a methodology designed to maximize returns in markets where decisions are rational, cycles are long, and there are multiple stakeholders.
Our approach combines data, personalization, and team coordination to reach the accounts most likely to generate revenue.
Advantages of our approach
Focus on high-value accounts (ICP)
Full coordination between marketing and sales
Hyper-personalized messages and experiences
Multichannel strategies based on real data
Continuous optimization through automation and account scoring
Account Based Marketing Agency Services
Account identification and prioritization (ICP and buyer mapping)
We define and segment your target accounts based on potential, digital behavior, and strategic affinity.
Customized ABM campaign design
We create messages, creatives and content adapted to the context of each account and its level of commercial maturity.
Multichannel activation (LinkedIn, email, display, events)
We integrate digital and in-person channels to increase visibility and engagement with selected accounts.
Automation and monitoring of the B2B ABM cycle
We set up automated workflows to nurture relationships and detect signals of intent in real time.
Measurement and optimization per account
We apply specific KPIs (pipeline generated, ACV, conversion per account) to measure the real impact of the strategy.
Results obtained in ABM for B2B
ABM: Technology Company
in opportunities generated from key accounts
in reducing the sales cycle
increased ROI compared to traditional campaigns
ABM: Industrial Consulting
more engagement with target accounts
in qualified meetings
in commercial closing rate
SHERIDAN Methodology to
successfully implement B2B ABM
Identification of the ICP and selection of strategic accounts
We identify the accounts with the greatest business potential aligned with your strategy and select the key decision-making profiles, laying the foundation for high-performance campaigns.
Buyer group analysis and definition of key messages.
We map the decision-makers within each account and identify their motivations, challenges, and needs to design personalized messages that connect with each profile at the right time.
Activation of customized multichannel campaigns.
We launch coordinated campaigns on the most effective channels for each account (LinkedIn, email, display, events…), adapting messages and formats to the maturity level of each interlocutor.
Account tracking, nurturing and scoring.
We monitor the interaction of each account in real time, activating automated nurturing flows and assigning interest scores (scoring) that allow us to prioritize the opportunities with the highest probability of conversion.
Measurement, optimization and scaling of the model.
We analyze the impact per account with specific KPIs (pipeline, ACV, conversion) to continuously optimize the strategy and scale the model to more high-potential accounts.
Aimed at B2B companies looking to
impact accounts that truly matter
We work with companies
that need to scale their B2B ABM strategy in the sectors of
Technology, SaaS and industry
Energy, construction and logistics
Professional services and education
Frequently asked questions
Request your free ABM B2B diagnostic
Discover how we can help you identify and activate your most valuable accounts with a personalized ABM strategy.