B2B growth with strategies tailored to your company

As you know, B2B software has continued to grow in the digital environment. And if you are here, it is because you have also realised that the most logical thing to do is to invest in marketing actions specialised in your category.

Today, over 70% of buyers research online before speaking to sales and typically consume 3–5 pieces of content, so a clear and well-crafted presence makes all the difference. You don’t need a large e-commerce platform to get started: everything you do digitally translates to the commercial world, with more demos, faster cycles and better closing rates, especially if you localise and personalise your campaigns by market, sector and decision-maker role.

At Sheridan, we take a practical, results-oriented approach: we prioritise, align narratives and channels, and work with measurable objectives so that every action adds value to your pipeline and your brand.

Although at Sheridan we believe that if you want to aim high when digitising your business… Now is the time to do it. We are your perfect partner.

We create ecosystems for growth by connecting marketing and sales.

At Sheridan, we understand that B2B marketing must be omnichannel, so we connect all the pieces to help your company reach your potential customers wherever they are.

Tell me, what are your goals?

If you work in B2B software and want to:

  • Generate quality leads and more demos.

  • Increase your reach among niche audiences.

  • Multiply sales opportunities and accelerate the pipeline.

  • Develop technical content that educates and converts.

  • Improve your positioning and the visibility of your solution in the digital ecosystem.

As a marketing agency for B2B software, we take care of everything.


We are your partner for designing and executing a personalised strategy from scratch: defining ICP and messages by role, SEO/SEM, paid media, ABM, content that converts, and automation integrated with your CRM to measure every step.

 

And not only that: we work with your team to achieve real results, provide you with clear data and resolve any queries so that decision-making is easier.

 

Contact us to boost your B2B software marketing with an agency that is ready to adapt to change, evolve with you, and increase your sales efficiently.


Being here is already the first step towards making what you imagined for your product a reality.

Now you have to show them.

Shall we start?

Sheridan B2B

At Sheridan, we specialise in B2B marketing for software, taking a comprehensive approach to consulting and digital marketing to address the specific needs of the sector. We define strategy, activate and optimise campaigns, and measure each step with metrics such as Lead Quality, CPA, ROI, and CLV to ensure sustainable growth.

Boost your business
SERVICES

Marketing agency for B2B software companies

We offer the latest innovations in marketing, technology and consulting to successfully drive your B2B software campaigns. Our methodology is based on auditing and data analysis to design effective, measurable and conversion-oriented proposals.

Joint marketing and sales strategies to attract, nurture, and close key accounts through personalised messaging and intelligent automation.

Account Based Marketing & Sales Enablement

Multi-channel demand generation campaigns focused on capturing qualified leads and accelerating the growth of B2B subscriptions and customers.

Performance Marketing & Demand Generation

Design of digital funnels that connect awareness, lead nurturing, and conversion, adapted to the SaaS model and complex B2B sales.

Digital Growth Strategy and B2B Funnels

Content strategies that position your software as a benchmark in key searches and generate authority within your niche.

SEO & Strategic Content Marketing

We implement automated flows with AI to personalise communication and accompany the lead until the final conversion.

AI, Automation & Intelligent Nurturing

Advanced marketing and sales measurement to improve decisions, optimise investment and maximise recurring revenue growth.

Analysis, Reporting & Revenue Optimisation

How do we work?

01.
The plan

We analyze your needs and objectives to develop a fully customized strategy planning.

02.
To work

We create the materials and contents to carry out the strategic plan action.

03.
Launching

It’s time for the premiere. The time has come to present our project to the world.

04.
Evaluation

We analyze the results and learn from them

CLIENTS

Some of our clients

Great results for great brands

    Laura Calvo

    Brand & Digital Manager

    “Sheridan’s end-to-end service helps us develop an omnichannel strategy and execute it across all online and offline channels. They are also the perfect partner for...

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    Inés Hidalgo Cisneros

    Marketing & Communications Director STIHL Spain

    The Sheridan team is the extension of our Marketing department. Ideas and strategies that help us achieve the commercial objectives we set ourselves year after...

    Carolina Aragón

    Head of Marketing & Communication

    At Valtria, we understand the importance of a solid digital marketing strategy focused on the B2B sector. Throughout the entire process, Sheridan has been a...

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    José Antonio Sanz de Barros

    Director of Corporate Development PWACS

    Sheridan Comunicación provides us with successful results in our Communication & PR. A senior, proactive, agile and efficient team that has known how to considerably...

    Read more

    Aurora Asensio

    Marketing and Communications Manager

    “The strategic external communications proposal presented to us by Sheridan perfectly met our requirements and needs as a mobility services company targeting a broad spectrum...

    Read more

Frequently asked questions

We want to be your marketing agency for B2B software.

Let’s talk about results

We will get back to you in less than 24 hours.