B2B marketing for the education and training sector

We create recruitment strategies that combine performance marketing, automation, and inspiring content to attract students and companies. We optimise the digital journey from the first click to enrolment, using data and personalisation to increase conversions and consolidate the educational brand as a benchmark for value and trust.

We activate multi-channel campaigns for universities, business schools, and training platforms. We create conversion-oriented advertisements and landing pages, segment by interests and professional profiles, and measure the real impact on enrolments. We maximise return with continuous optimisation and customised audiences according to the stage of the funnel.

We develop content strategies based on educational storytelling, inbound marketing, and E-E-A-T. We create articles, videos, interviews, and webinars that provide real value, connect with students, and reinforce academic reputation. We transform knowledge into a tool for attracting and building trust for new enrolments and partnerships.

We design and implement automation and CRM systems tailored to the education sector. We segment leads by profile, programme and digital behaviour, automating communication throughout the decision-making process. We improve the efficiency of admissions teams and increase conversion rates without increasing operating costs.

We design and produce educational audiovisual content that reinforces the brand and generates engagement. From webinars and podcast series to testimonial videos, we create formats that position the institution as a leader in knowledge. They boost both the attraction of new students and the loyalty of current ones.

We develop control panels and attribution models that allow us to understand which channels and messages generate the most enrolments. We analyse the entire user journey — from initial contact to enrolment — and adjust strategies to improve cost per lead, traffic quality and overall ROI.