At Sheridan we are a group of digital and offline marketing and communication professionals with more than 30 years of experience in projects across all sectors.
After years of experience developing industry-specific marketing strategies, building new projects, and creating and improving corporate websites, we’ve developed an agile work methodology that allows us to achieve results much faster. We carefully assess which strategy is best suited to each sector after thoroughly analyzing the market. This ensures that each strategy is unique and guarantees success.
But before we continue telling you how we do it, we’ll explain why we do it this way, by giving a brief overview of what all this sectoral marketing stuff is about.
Creating growth ecosystems by connecting marketing and sales
At Sheridan, we understand that B2B marketing must be omnichannel, so we connect all the pieces to help your company reach your potential customers wherever they are.
Sector-specific marketing arises from the specific needs that emerge in each of the different markets. Therefore, sector-specific marketing is a type of marketing applied to companies that have a specific objective, product, or service within a particular business sector.
If consumers are different, we understand that their needs are too. Therefore, sector-specific marketing is responsible for analyzing and developing strategies that perfectly understand each of the sectors in which it operates.
In this way, thanks to sector-specific marketing, a company that is very well defined can indeed achieve its objectives.
The reason for the existence of sector-specific marketing is closely related to competition between companies that offer very similar products or services. Because, just as you know your competition, it’s very likely that your target audience does too, so you no longer just need to satisfy a need, but you must create a connection with your consumers.
In this way, thanks to sector-specific marketing, a company that is very well defined can indeed achieve its objectives.
If you’ve done your homework and conducted extensive research on your product, target audience, and the channels you’ll use to reach them… you’re very close to success.
As you know, the more clearly defined all these factors are, the better you can develop a strategy that will positively impact your business. Otherwise, you won’t get the desired return on investment.
Now that we know a bit more about industry-specific marketing and why it’s important, it’s time to say no to generic marketing strategies. So tell us: What sector is your business in? What are you doing to differentiate it from the rest? Do you think it’s time to build a differentiated marketing strategy?
For over 30 years, we have been providing innovative solutions and ideas in all aspects of digital and offline communication and marketing.
You help others, we help you.
Our Services
We offer the latest innovations in marketing, technology and consulting to successfully address your healthcare marketing campaigns. Our methodology is based on auditing and data analysis to create effective and converting marketing proposals.
How do we work?
01.
The plan
We analyze your needs and objectives to develop a fully customized strategy planning.
02.
To work
We create the materials and contents to carry out the strategic plan action.
03.
Launching
It’s time for the premiere. The time has come to present our project to the world.
04.
Evaluation
We analyze the results and learn from them
See what they’re saying about us.
Do you want to be next?
Laura Calvo
Brand & Digital Manager
“Sheridan’s end-to-end service helps us develop an omnichannel strategy and execute it across all online and offline channels. They are also the perfect partner for...
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Inés Hidalgo Cisneros
Marketing & Communications Director STIHL Spain
The Sheridan team is the extension of our Marketing department. Ideas and strategies that help us achieve the commercial objectives we set ourselves year after...
Carolina Aragón
Head of Marketing & Communication
At Valtria, we understand the importance of a solid digital marketing strategy focused on the B2B sector. Throughout the entire process, Sheridan has been a...
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José Antonio Sanz de Barros
Director of Corporate Development PWACS
Sheridan Comunicación provides us with successful results in our Communication & PR. A senior, proactive, agile and efficient team that has known how to considerably...
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Aurora Asensio
Marketing and Communications Manager
“The strategic external communications proposal presented to us by Sheridan perfectly met our requirements and needs as a mobility services company targeting a broad spectrum...
Read moreShall we talk?
It’s time to take your marketing and communication to the next level
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