In 2015, we carried out a brand image action for STIHL through the sponsorship of LaLiga, one of the most followed soccer leagues worldwide.
Achieving massive awareness, which ended up going beyond international borders for the brand.
SERVICES
Copywriting · META ads · CRO · Landing Page · Graphic Design
Starting Point
STIHL, a leading German manufacturer of gardening tools and machinery, was looking to generate visibility for the launch of its new product range.
The target of their product was defined as dealers and private customers who love to take care of their garden.
Objectives
- Increase brand awareness, improve the content quality and expand the community in social networks.
- Increase engagement and obtain data from potential customers.
- Increase sales of its new range of products.
- Strengthen relations with the media.
- Build loyalty in the distribution network.
- Motivate employees.
Services delivered and channels used
- 360° strategic planning
- Creative development
- Graphic and audiovisual production of campaign resources
- Event and sponsorship management
- Communication and PR office
- Development of digital, offline and point-of-sale campaigns
Strategy
- In STIHL’s case, the key to getting the most out of it was to implement a comprehensive strategy. Defined and coordinated actions, all aimed at achieving the goal.
- Creating a long-term calendar to optimize the budget and actions throughout the year.
- Creating ad hoc multimedia content for this sector and using native media characteristic of our target.
Activation actions
- Periodic activations through the raffle of tickets to soccer matches.
- Developing creative campaigns with sponsorship communication.
- We sent invitations to experience a day of VIP soccer with STIHL executives.
- Meetings with journalists, press releases, press releases, etc.
- Holding press conferences, where journalists themselves can test STIHL machines, and have access to exclusive interviews and statements.
- Traffic actions at the point of sale.
- Customized communications of its stores in stadiums, both in the first and second league divisions.
- Offering them soccer tickets as an incentive for their customers.
- Providing them with POS material communicating LaLiga’s official sponsorship.
- Offering them a paddock experience and meet and greet with the soccer team.
- Giving them unique experiences for their children, such as the LaLiga summer campus.
