SEO for AI and LLMs: Leading the market

How Blaxtair has turned its technological innovation into digital leadership through an SEO strategy adapted to AI and LLMs.

47%

of conversions in the USA generated via organic channels, being the most stable source of leads.

70%

of US web traffic comes from the organic channel.

100% Engagement

sustained since August; average visit time +6 minutes and bounce rate -45%.

Blaxtair, a specialist in industrial safety solutions powered by Artificial Intelligence, needed to consolidate its technological leadership in the competitive US market and transform it into digital leadership. The arrival of LLMs (ChatGPT, Gemini, Perplexity, etc.) radically changed the way people search, and Sheridan designed an innovative AI-adapted SEO strategy, generating qualified leads and positioning Blaxtair as a benchmark in industrial safety.

SERVICES

Digital Ecosystem · Search Engine Optimisation · SEO in LLM’s · SEM · Lead Generation

Starting Point

Blaxtair had cutting-edge technological innovation, but lacked digital authority in the US and visibility in AI-assisted searches. Google prioritises AI-generated summaries (AI Overviews), which required evolving traditional SEO towards a hybrid approach: content optimised for classic search + conversational strategies for LLMs.

Objectives

  • Position Blaxtair in high-intent conversational searches.
  • Consolidate digital authority in AI-driven industrial safety (EEAT).
  • Become a leader in AI Overviews and LLMs.
  • Generate qualified leads in industrial sectors while maintaining the flow of conversions.

Services delivered and channels used

  • SEO + AI Content Strategy
  • Content structure optimisation for AI Overview
  • Implementation of structured data (Schema.org)
  • EEAT signalling strategy (authority, testimonials, references)
  • Creation of high-value downloadable resources
  • Google Search (traditional SEO)
  • Google AI Overview (AI-generated summaries)
  • LLM platforms: ChatGPT, Bing AI, Perplexity, Gemini
  • Linkedin
  • Content distribution and lead capture platform

Strategy

Sheridan’s strategy focused on generating digital authority tailored to LLMs, prioritising EEAT and high-value content:

Conversational Focus: Content aligned with technical searches on accident prevention, AI, and safety regulations.

Content Optimisation for AI Overview: Structure that facilitates the extraction of answers by AI, including direct start and final FAQ.

EEAT Signal Boosting and Structured Data: Author signatures, verified testimonials, regulation citations, and Schema.org for LLMs.

Activation actions

  • On-Page and Technical Optimisation with Structured Data (Schema.org)
  • Creating high-value technical content, aligning with conversational topics and optimising for AI Overview
  • Authority signature on all articles with links to professional profiles.
  • Desarrollo de recursos descargables (lead magnets / whitepapers) para captación de leads B2B.

Jorge de Juan Baguda

Marketing Director

‘Thanks to the digital strategy we have developed with Sheridan, we are positioning ourselves in the most strategic markets for the company, such as the United States, where our sector is highly complex and competitive. Sheridan is the partner that is helping us maximise our visibility and generate business opportunities within the B2B channel.’

RESULTADOS

Blaxtair transformed its technological advantage into digital leadership in the USA:

  • Organic channel as the main driver: 70% of web traffic and 47% of leads.
  • Traffic quality: +6 minutes on average per visit and -45% bounce rate.
  • Established authority in AI-assisted searches: 100% engagement from LLMs.
  • Positioning as a benchmark in industrial safety within the new era of conversational search.
47%

of conversions in the USA generated via organic channels, being the most stable source of leads.

70%

of US web traffic comes from the organic channel.

100% Engagement

sustained since August; average visit time +6 minutes and bounce rate -45%.

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