Laboratorios NEUM, a Valencian family business with more than 30 years of experience in perfumery, cosmetics and air freshening, entrusted Sheridan to professionalise its media positioning and consolidate the image of its brands: Flor de Mayo and La Casa de los Aromas.
SERVICES
PR · Press Office · Branded Content· Media Relations · Influencers · Eventos · Corporate Communication
Starting Point
In the midst of its international expansion and portfolio diversification, Laboratorios NEUM needed to reinforce its notoriety in strategic media, improve its brand positioning and convert its launches into newsworthy and prescriptive content.
Objectives
- Double your media visibility in one semester.
- Increase awareness of the Flor de Mayo and La Casa de los Aromas brands.
- Achieve permanent prescriptions in lifestyle, beauty and women’s media.
- Consolidate a strong, professional and aspirational brand image.
- Enhance internationalisation through recognition in key local media.
Services delivered and channels used
- Press office specialising in beauty, wellness and lifestyle.
- Continuous branded content plan in media such as Telva, Clara, Elle, Woman or Vogue.
- Constant relations with journalists and influencers in the beauty & home world.
- Creative pitches to key media and industry profiles.
- Presence in galleries, bazaars and seasonal specials.
- Special actions and corporate events to strengthen links with the media environment.
Strategy
The strategy was based on combining product value with brand value. We created a constant flow of content that connected with target audiences, offering useful, engaging and visually powerful information.
Each activation was designed to build a solid narrative that would position NEUM as a benchmark company in terms of quality, innovation and local origin, with an international vocation.
Activation actions
- Creative mailings and press releases adapted to each medium.
- Strategic inclusion in galleries and themed bazaars.
- Monthly publications of branded content with emotional storytelling.
- Face-to-face events and collaborations with influencers and journalists in the sector.
- Reinforcement of the corporate storytelling through content highlighting the artisan, family and Mediterranean value of the company.
