In 2024, we managed to get Jimten to surpass the 10,000 followers barrier on Instagram through an organic strategy based on relevant content and the continuous care of its community. This growth was accompanied by a significant increase in reach and interactions, achieved after an exhaustive analysis of the language of the sector and its pain points.
SERVICES
Copywriting – META ads – CRO – Landing Page – Graphic Desgin
Starting Point
In the turbulent sea of the market, the digital metrics of the industry’s star brand, Jimten, showed an uncomfortable truth: they had only 1,600 followers and their engagement rate was shaky, in a vast ocean of potential customers.
Objectives
- Reach 10,000 followers on Instagram organically.
- Increase interaction with publications relevant to the target audience.
- Consolidate the perception of an innovative and relevant brand in the sector.
Services delivered and channels used
- Constant management and publication on Instagram and Facebook.
- Creation of relevant content in your language, focused on value solutions.
- Active interaction with the community through personalized responses and surveys.
Strategy
We introduced Jimten to the world of strategic collaborations with thought leaders, influencers and industry professionals. We also understood that each interaction represented a vital drop that nourished the flow of Jimten’s community.
The optimized frequency of publications maintained a constant connection with the public.
Activation actions
- Ongoing content: Publications focused on trends, product highlights such as the Magnetech valve and technical solutions tailored to the interest of the audience.
- Community participation: Surveys and sweepstakes that improved interaction, with engagement rates 4.54 times higher in certain actions (“A carefree summer”).
- Strategic collaborations: Alliances with specialized influencers, such as Reformagenz and Aquilino Manitas, increasing the visibility of star products.
