FAIN Ascensores, a leader in elevator installation and maintenance, transformed its digital presence with an omnichannel strategy in order to increase its community and brand recognition.
We implemented a creative graphic line and a customized B2B approach, nativizing content for each social network…
SERVICES
Copywriting – META ads – CRO – Landing Page – Graphic Desgin
Starting Point
- They had their marketing actions very divided among different agencies, they didn’t have much control.
- Insufficient resources to address creative materials.
- They needed an audit / analysis of their digital situation.
Objectives
Increase community, impressions and brand recognition among users and professionals in social networks.
FAIN wanted to be a “Love Brand”, that is, to generate valuable content to create a status as a benchmark in the sector.
Services delivered and channels used
- Strategic consulting services.
- Creative and agency service in concept of graphic line creation and copywriting.
- Digital strategy service.
- Project and community manager services.
Strategy
Strategy based on building a solid omnichannel digital presence through quality B2B content, oriented to impact segmented audiences. Organic content adapted by channel.
AI implementation for all types of customized content creation.
Activation actions
Channels used: Youtube, Meta, X and LinkedIn.
