CHC Energía needed to start the year by inspiring its teams in every region with memorable, motivating events that were 100% aligned with its values and business objectives. Sheridan designed and executed a series of strategic meetings with a clear premise: to surprise, excite, and energize every participant.
SERVICES
Creativity · Production · Coordination · Set Design · Content Direction · Moderation
Starting Point
The new fiscal year begins. New challenges, a new approach, new opportunities. CHC needed to connect emotionally with its teams and partners, present its strategy for the new year, and boost the sales network’s motivation in a friendly, memorable, and dynamic environment.
Objectives
- Reinforce the sense of belonging and brand pride.
- Motivating sales teams through a positive and inspiring experience.
- Effectively transmit the strategy, new developments, and objectives for the new year.
- Pay attention to every last detail to guarantee a perfect execution.
Services delivered and channels used
- Design of the event strategy aligned with internal objectives.
- Design of the event strategy aligned with internal objectives.
- Full production: logistics, set design, suppliers, catering, staff.
- Coordination of content and presentations for each territory.
- Interactive workshops for sales teams. Audiovisual coverage (video, photography) to generate internal and external content.
Strategy
We designed a series of face-to-face events with a territorial character, adapted to the idiosyncrasies of each area, with a common narrative that spoke of closeness, teamwork, trust and shared vision.
We replaced traditional event hotels with unique, soulful locations. We created dynamic, participatory, and visually stunning events where teams felt like the stars. All under an integrated approach: each location a key piece of the whole.
Activation actions
- Comprehensive production of events in 4 territories: Extremadura, Galicia, Andalusia and Madrid.
- Design of the event’s central theme and storytelling.
- Set design, visual creativity and technical production.
- Participatory dynamics, support materials and content direction.
- Moderation, stage direction and on-site coordination.
