Campaign to create brand image in the Spanish market, improve reputation, impact the target market and boost sales.
AVATRADE is a broker with a global presence, a benchmark in security, regulation and strategy, as well as equities, futures and other derivatives.
SERVICES
Copywriting · Branded Content · Communication · Social Media · PR· Media Management
Starting Point
AVATRADE, a globally present broker specializing in investment strategies and derivative financial products, was facing a critical juncture: a poor reputation, limited visibility, and little market penetration in Spain. They needed to be recognized not only as a secure and regulated platform, but also as a relevant and trustworthy player.
Objectives
- Building a solid and credible image in the Spanish market.
- Improve brand reputation in economic and financial circles.
- Increase visibility and notoriety.
- Generate qualified leads and digital traffic.
- Consolidate its leadership in the sector.
Services delivered and channels used
- Branded content plan in tier 1 economic, financial and sectorial media.
- Generation of ON and OFF content for press, networks and specialised media.
- Radio campaign on niche financial and stock market radio stations.
- Digital reinforcement in own and pay channels.
- Weekly presence in strategic media for three months.
Strategy
We designed an omnichannel content strategy that allowed AVATRADE to appear where its audience already was: financial press, financial sector digital media and specialised investment channels.
The key was to create a credible, relevant and sustained story that would position the brand as a benchmark in trading platforms and as a reputable player in the world of derivatives and futures.
Activation actions
- Regular publications in newspapers such as El Economista, Cinco Días, Expansión and Inversión & Finanzas.
- Native pieces, interviews and opinion articles to reinforce the corporate story.
- Targeted radio campaign on budget radio stations.
- Reinforcement of content in social networks and own media.
- Conversion-oriented Landing pages.
- Optimisation of presence on LinkedIn to attract and retain a professional audience.
