Jorge Agudo Raimondo
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Smarketing in B2B: how to align Marketing and Sales
Smarketing (Sales + Marketing) isn’t a catchy term—it’s an operating system that enables Marketing and Sales to work as one…
Account expansion in B2B: a playbook to grow without relying on acquisition
When CAC rises, acquisition becomes more expensive, and pipeline turns more volatile, expanding within existing customers stops being a “nice…
AI ROI in B2B Marketing: how to measure impact and justify the investment
AI is already part of the B2B marketing stack, but the hardest conversation isn’t “which tool are we using?” It’s…